On Thursday morning at Burrard Skytrain Station I was lucky enough to be there just as free water bottles of Dasani were being handed out.  These were not the regular blue water bottles however, but Dasani’s new product “Natural Essence”, which comes in flavours such as Orange&Mango, and Strawberry Kiwi. While I’ve seen “Flavour Splash” by Aquafina before, Dasani’s flavoured water is entering the market now as well to try and capture a larger market segment by offering a unique and different product.

The bottles are slightly larger and rounder than the typical Dasani bottles with strips of colour in coordination with the flavour on the label which gives the image of a fun and refreshing drink.  I haven’t actually opened the bottle yet because the idea of flavoured water for some reason doesn’t appeal to me.  However, because it was so easily placed into my hands with no cost to me at all except for carrying it around at school, I will eventually try the water and if Dasani succeeds in their promotional strategy, I may go and actually buy Dasani Natural Essence in the future.

Giving out free samples is an effective promotion technique as it introduces potential consumers to new products and encourages them to at least try the product.

Posted: 11|5|10 at 2:29 pm. Filed under: Uncategorized.
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