I recently came across a classmate’s blog whose topic struck me as highly amusing and interesting. This blog explains how Cadbury is now offering its specialty mini-eggs year round, which had in the past had consumers looking forward to Easter simply to indulge in these delicious treats. Now that I reflect on this fact, I […]
I recently came across an article online by Danny Brown, The Human Side of Media and the Social Side of Media, that compares and contrasts traditional media (TV, radio, or print ads) and the currently popular social media (Facebook, Twitter, myspace, or Youtube). This article, titled “Yes, You CAN Measure “Traditional Media”, seeks to remind […]
I was recently reading through some blogs and found a classmate’s blog that instantly captured my attention. Growing up the eldest of three sisters, I’ll never forget the copious days we spent playing with our everlasting supply of Barbies. Mattel’s new campaign advertising Barbies truly enchants me as it not only promotes the dolls, but […]
“In Flanders field the poppies blow, between the crosses, row on row….” -John McCrae “In Flanders Field” is a short, simple yet incredibly powerful and touching piece of literature. The image of a poppy has since become a universal symbol of Remembrance Day and a reminder to everyone to recognize the true bravery and dedication […]
On Thursday morning at Burrard Skytrain Station I was lucky enough to be there just as free water bottles of Dasani were being handed out. These were not the regular blue water bottles however, but Dasani’s new product “Natural Essence”, which comes in flavours such as Orange&Mango, and Strawberry Kiwi. While I’ve seen “Flavour Splash” […]
Well midterms are all over now and Halloween is just around the corner. You have no idea how impatiently I’ve been looking forward to this much-needed weekend and since Halloween is in two days, I thought I would write my next Marketing Blog in connection with this spooky holiday. In Marketing class the other day, […]
The past few weeks have not been my favourite. Since the Thanksgiving long weekend I have had a bad cold which has not been helped by the fact that I had three midterms this week in a row. However, what doesn’t kill you makes you stronger and I managed to survive and therefore sit here […]
I love Starbucks. From the warmth and relaxation the drinks provide in winter, to the refreshing and energizing fraps in summer time, Starbucks always has the perfect drink for me…despite the calories they pile on. Although I don’t watch that much TV, thinking back to all the commercials I’ve seen lately, I don’t remember seeing […]
Every day I take the bus and skytrain an hour and a half to get to UBC. Although this takes up a lot of time and can often be uncomfortable and miserable, I get to see a lot of new things I probably wouldn’t see if I were driving. These sites include interesting people […]
Last week, I decided to take off Wednesday night (yes I know, a school night!) and treat myself by going to a Canuck Game with some friends. Although I was worried about the amount of school work and studying I would miss out on, I honestly believe this was one of the most fun nights […]