Following up from my blog post regarding Facebook live.

Another promotional strategy used by art of motion is to create a cover photo schedule.

Here I created a rota for cover photos where each member of party well updated their cover photo on a different day, bombarding their friends timelines during the run up to the event.

There were 66 members of the Party Well fam group and this marketing campaign worked really well, as I noticed the same photo reappearing on my timeline each day. Recognition is very important when advertising an event.