In his Blogpost on Side Hustle Nation, Nick Loper discusses the Girl Scouts, and why they are so successful in their sales of cookies every year. For the uninitiated, the Girl Scouts of the USA is an organization in the United States with the mission of “building girls of courage, confidence, and character who make the world a better place” (Source).

Girl Scouts selling cookies in California; Image source

Every year they hit it out of the park, selling 200 million cookies on average (Source). The Boy Scouts of America sell popcorn. But they don’t do nearly as well as their female counterpart financially speaking. Loper points out a few of the reasons why. The Boy Scouts’ products are overly transparent, too expensive, and lacking a certain je ne sais coi, that Girl Scout cookies possess. As Loper puts it, in order for Boy Scout popcorn to be successful, they need to “Make it ‘a thing'”. This concept can be applied to any business. Getting customers excited about your product is a great way to increase sales; positioning your company as the only place that offers your product or service is a good way to do this. The girl scouts have done it. Many other businesses should follow suit if they want to be more successful.