An article that I am interested  was mentioned in class which was about the Netflix Vs. Amazon Prime. Few years ago, Netflix’s stocks dropped a huge amount of percentage due to Amazon’s new streaming-video business. However, within years, Netflix’s stocks raised more than 50%. I am curious how Netflix overcome this challenge. It seems like Netflix changed its marketing strategy to attract more subscribers. Netflix has been customizing their style so that it suits consumers more. Netflix’s videos are in “super HD” 1080p streams and for some videos are in 3d-resolution for people who have 3D televisions. Besides, Netflix has funded a popular drama, House of Cards, which only Netflix has exclusive rights to stream on its web. In my opinion to further increase subscribers, I suggest Netflix creates a place for people to discuss about recommendations for Netflix to  increase connections between Netflix and consumers. Also this can help the marketers realize what consumers really want from Netflix.

Resource: http://blog.hubspot.com/blog/tabid/6307/bid/12694/5-Marketing-Lessons-from-Netflix.aspx