According to the Wall Street Journal, Sony plans to release a 3D television by the end of 2010. We all know the cult following 3D technology has acquired within the movie theatre industry, but what makes Sony believe they can successfully market a 3D television?
Although Sony has made no official statement regarding the release of this type of product, it makes one wonder how Sony can effectively market this T.V.
The costs are likely to be high, and converting television programs into 3D technology is a time-consuming process.
In order to be successful, Sony must consider its strategy.
Who is Sony going to sell this product to? Sony has strong brand recognition with consumers, and so if they find the right market niche and strategically market their product, they will be profitable. Likely, the market niche will be with younger adults who are technologically savvy.
Additionally, Sony must consider the perception that consumers have regarding their products. How does Sony want to be viewed by consumers, especially with the potential health hazards extensive viewing of 3D can cause.
Ultimately, Sony is currently in a financial slump, so the company must consider whether this type of product can help to increase sales, or whether a 3D television will hinder the company.
http://gizmodo.com/5350607/sony-plans-to-introduce-3d-lcd-television-by-end-of-2010
{ 2 comments… read them below or add one }
There are many factors at play here but I think you can bet your paycheck on this being another “mini-disc situation”. The intorductory add campaigns will run the funds down and then the TV’s will sit in a warehouse on the west coast forever.
Haha thanks for reading my blog, this entry is old! But I agree, they tried 3D TV fourty years ago and it didn’t work, so why will it now?