Lululemon: Skyrocketing Sales

by Kaylee Astle on March 17, 2010

picture-61The yoga driven company known as Lululemon has faced anything but economic slumps in the past year. The business currently announced fourth quarter earnings significantly above normal. The only thing this company struggles with is keeping up with demand.  

Lululemon has expressed the need for changes within its inventory system, acknowledging that they must re-evaluate their supply chain. Additionally, the company is starting to spend more money in order to airlift goods overseas.  

This company is well known for its success and superiority over other producers in the industry. Lululemon, based in Vancouver, often sets goals above and beyond the average targets in this type of market. But what makes this company so successful?  The company has attributed its success to a few key strategies, including e-commerce and the surge of popularity due to the Olympics, aiding in brand exposure.

So what’s next for this company? An increase in quarterly earnings, and major profits!

Lululemon

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