Reuse, Reduce, Recycle

by Kaylee Astle on March 27, 2010

11Many people are aware of the increasing awareness surrounding sustainability. Everywhere you look, there are “Be Green” posters, recycling bins, or hybrid cars. Although many people are working towards more environmentally friendly lifestyles, some companies are only doing so in order to appease their customers.

Walmart admits to pursuing sustainable efforts in order to maintain a competitive edge, which makes one wonder whether this company collectively believes in environmental sustainability, or whether these efforts have an ulterior motive. Today, “Going Green” is a fad to many companies and Walmart’s expenditure of $500 million a year correlates to the immense pressure they were under from consumers. 

To me, “Being Green” is a lifestyle.  “Being green” means acknowledging that changes need to be made, and altering our lifestyles to make informed decisions. A company which has been discussed in class is the Body Shop, a company with missions focusing on environmental sustainability and animal protection.  It is important that consumers are aware of where their products are coming from and whether or not they can alter their decisions to have a positive impact on the environment.

There is a difference between “Going Green” and “Being Green.”

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