In light of discussion regarding the use of social media as a marketing tactic, I found that the following article conveys a few of the topics discussed in Comm 296. The article “News Corp looking at spinout or sale of MySpace” discusses MySpace’s fall to the ever-growing Facebook and what the website’s future holds.
I would bet everyone’s heard of MySpace, but who actually has an account? Obviously not that many people, because the company (News Corp) recently laid- off 47% of their employees and now are looking at the company’s life expectancy in quarters, rather than years.
MySpace didn’t see that one coming.
MySpace was geared towards people under the age of 35 interested in up-and-coming musicians and internet icons like Tila Tequila. This focus on musicians and D-List celebrities generates a much different edge than that of Facebook. This makes me wonder if MySpace figured they were different enough from Facebook to sustain in the ever evolving world of social media.
Ultimately, MySpace’s marketing strategy would have been greatly influenced by its immediate competitors including Hi5, Bebo, Nexopia and the reigning Facebook. However, did MySpace think that they were invincible to their competitors? Or maybe the company failed to clearly define their marketing strategy in regards to their competition?
It makes me wonder, will there be a prevailing website to take down our current social media giant, or is Facebook here to stay?
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