Source<\/a><\/p>\nThe advertisement is an ignorant portrayal of an African American woman, suggesting that she is no more than her full-lips and \u201csweeter than candy\u201d demeanor.<\/p>\n
A company that is no stranger to controversial marketing is EA Sports. Recently, they launched an ad campaign in which they subjected mothers to the horrifying violence of their video game \u201cDead Space 2\u201d. EA then used these women\u2019s reactions in commercials to promote the company.<\/p>\n
[youtube]https:\/\/www.youtube.com\/watch?v=rSjL44d7WOQ[\/youtube]<\/p>\n
Additionally, back in 2009, EA paid fake picketers to protest against \u201cDante\u2019s Inferno\u201d, in order to market the video game. EA, along with hundreds of other companies, has recognized how successful any type of publicity can be.<\/p>\n
During the 2011 Superbowl, Groupon aired their first ever commercial which suffered a substantial amount of backlash for being offensive:<\/p>\n
[youtube]https:\/\/www.youtube.com\/watch?v=vVkFT2yjk0A[\/youtube]<\/p>\n
The most controversial marketing ongoing right now is Charlie Sheen\u2019s manic rampage. Although he has because an infamous Hollywood face, I must question whether this will benefit him or hinder him? As they say, there\u2019s no such thing as bad publicity.<\/p>\n
Although the topic of unethical or controversial advertising has not been discussed in our marketing class, I believe it is a very important discussion to have. I believe there is a fine line between producing a risky commercial (Groupon) or simply being clearly offensive (American Apparel) and it\u2019s a marketer\u2019s responsibility to recognize when they have crossed the line. Don\u2019t get me wrong, I am all for an attention-grabbing, risqu\u00e9 advertisement. Additionally, I believe that advertisers must take risks in order to spark conversation around their product, but it shouldn\u2019t be at the expense of a particular ethnic group, gender, or sexual orientation.<\/p>\n","protected":false},"excerpt":{"rendered":"
In this viral day and age, people are moving at such a quick speed, marketers must find a way to attract consumers\u2019 attention, even if it\u2019s just for a minute. \u00a0Every day we see examples of a half nude individual, selling not only a product but essentially their body: Source However, what about the other […]<\/p>\n","protected":false},"author":1678,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/users\/1678"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":102,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts\/97\/revisions\/102"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/blogs.ubc.ca\/kastle\/files\/2011\/03\/200708311002.jpg\" "\\"200708311002\\"")
<\/a><\/p>\n![Source<\/a><\/p>\nThe advertisement is an ignorant portrayal of an African American woman, suggesting that she is no more than her full-lips and \u201csweeter than candy\u201d demeanor.<\/p>\nA company that is no stranger to controversial marketing is EA Sports. Recently, they launched an ad campaign in which they subjected mothers to the horrifying violence of their video game \u201cDead Space 2\u201d. EA then used these women\u2019s reactions in commercials to promote the company.<\/p>\n[youtube]https:\/\/www.youtube.com\/watch?v=rSjL44d7WOQ[\/youtube]<\/p>\nAdditionally, back in 2009, EA paid fake picketers to protest against \u201cDante\u2019s Inferno\u201d, in order to market the video game. EA, along with hundreds of other companies, has recognized how successful any type of publicity can be.<\/p>\nDuring the 2011 Superbowl, Groupon aired their first ever commercial which suffered a substantial amount of backlash for being offensive:<\/p>\n[youtube]https:\/\/www.youtube.com\/watch?v=vVkFT2yjk0A[\/youtube]<\/p>\nThe most controversial marketing ongoing right now is Charlie Sheen\u2019s manic rampage. Although he has because an infamous Hollywood face, I must question whether this will benefit him or hinder him? As they say, there\u2019s no such thing as bad publicity.<\/p>\nAlthough the topic of unethical or controversial advertising has not been discussed in our marketing class, I believe it is a very important discussion to have. I believe there is a fine line between producing a risky commercial (Groupon) or simply being clearly offensive (American Apparel) and it\u2019s a marketer\u2019s responsibility to recognize when they have crossed the line. Don\u2019t get me wrong, I am all for an attention-grabbing, risqu\u00e9 advertisement. Additionally, I believe that advertisers must take risks in order to spark conversation around their product, but it shouldn\u2019t be at the expense of a particular ethnic group, gender, or sexual orientation.<\/p>\n","protected":false},"excerpt":{"rendered":"In this viral day and age, people are moving at such a quick speed, marketers must find a way to attract consumers\u2019 attention, even if it\u2019s just for a minute. \u00a0Every day we see examples of a half nude individual, selling not only a product but essentially their body: Source However, what about the other […]<\/p>\n","protected":false},"author":1678,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/users\/1678"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":102,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/posts\/97\/revisions\/102"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kastle\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}](\"http:\/\/owni.fr\/files\/2010\/08\/americanapparel2.jpg\"){kind=link}