Kate's e-Portfolio

My final project is comparing the company in Korea and Canada. I chose MACcosmetics company which headquarter is in Canada.

From this project, I found some similarities and differences between those 2 companies. The similarities are they sell same products, provide same service such as SNS (Social Network Service) and create same brand image. But they are selling products depending on the culture. Canada is multi-culture so there are various colors on the cosmetic products. On the other hand, Korea is based on more one-culture so there are overwhelmingly typically popular colors relatively to Canada. But I think these days Korea has been changed to multi-culture and there are many different colors of skin. Therefore we also have to consider the needs of various colors on cosmetic products.We also need to cover not only what they sell but also other things related to the products such as fashion which could be seen in MAC Canada SNS. And I could see how differently the store is located according to the context an culture in the country.

In the future we, Korean, might have to sell dark foundation. We need to think about the globalization as soon as possible. If I were in interview with a employer and had to explain experience about Canadian company, I would say those above things and especially tell them to prepare globalization practically because Korea has changed multicultured and will change consistently.