Kate Dai's Blog

How much would you pay for a glass of beer? Is there such a thing as high-end beer? Apparently, yes!

It is the marketing and advertising of beer that help add value and build the brand of Stella Artois being a high-end beer brand. The “perfect” beer might not taste 100 times better than regular beer but it can seem that way. The ritual made to create a perfect glass of Stella is quite fancy and definitely adds value and validates a higher price.

This is a shortened video of the 9 step ritual to pouring a perfect Stella Artois for the purpose of using it as an ad.

For further detail on the ritual there is a complete version available as well.

Either way, Stella Artois is positioning itself as a high end brand of beer. Differentiating in the beer market is vital to survival and so far, Stella Artois is doing well as the only beer with long a pouring ritual. Be sure to watch your bartender the next time you order a Stella Artois from the tap. (As the ad now provokes you to getting one – marketing success!)