Kate Dai's Blog

People are bombarded with advertisements everyday of their lives. Regular marketing strategies through media are no longer very effective. Ads may need to be repeatedly viewed several times before the audience can pick it up and remember the ad. Thus, marketers need to think of more catchy ways to draw attention to products if they were to be beat competitors. Red Bull has come up with a unique strategy of catching attention and creating buzz. The use of a live stunt that would make people stop and stare the very first time they see it; people parachuting off of a tall tower or building advertising Red Bull. What’s better is they purposely film it and make use of the internet where it can be shared amoungst people worldwide. The idea is to create buzz and have the video go viral where everyone will recognize Red Bull.

This is one of many advertising videos from Red Bull’s Air Force team. A team dedicated to parachuting off tall buildings in various parts of the world to promote and create buzz for Red Bull.

Its initial reaction from the public was great and so they continued to do the stunt all over the world where Red Bull is entering markets or to increase sales where it is already sold. Red Bull has now become a global brand in short matter of time and continues enjoy growth and success with various marketing strategies that set it apart from competitors just like this one.