Monthly Archives: March 2011

PR is a way to deliver value to consumers which in turn spreads the word (be it good or bad) about the brand or product. StickerYou is an online sticker company which lets you create your own personalized stickers at … Continue reading →

I watched this video for the first time today, and I’m not sure if it’s because of the personal connections that I have to the country, but I instantly fell in love. Basically, what it does is, it walks you … Continue reading →

We have all heard of E-Marketing and E-Commerce, but the term F-Commerce was new to me until I stumbled upon a blog post written by Mitch Joel in his blog “Six Pixels of Separation”. The post was titled “F-Commerce- Rise … Continue reading →

The Benetton Group is a global fashion brand based in Treviso, Italy. The company’s core business is its clothing lines, the casual “United Colors of Benetton”; the more glamour oriented “Sisley” division and “Playlife” leisurewear. Upon further research on the … Continue reading →

Defined by Jay Conrad Levinson in his book Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Guerrilla advertising is a way to create unusual, surreal or even shocking images in order … Continue reading →

So Sunday night I decided to watch the Academy Awards for a bit, of course the “a bit” part turned into about two hours. Before every commercial break, they announced that an important category would be coming up soon so … Continue reading →