It seems that everywhere I turn there is a new contest being announced or promoted be it through the radio, TV, online or in print. I usually don’t pay much attention to them but when I saw the following video by Carlsberg, I had to admit, this is a pretty cool idea.
So yes, Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage though, but the kind you need in social situations. Unfortunately, only residents of Sweden can take part in the contest, however; anyone can download the app on their IPhone or Android. The app contains more than 500 missions which each present a social challenge. The goal is to reward Sweden’s most unbottled as Sweden is supposedly one of the most reserved nations in the world. After you complete each challenge and you upload a video or a photo as proof, you earn points. There are some missions which have to get approved by the “social task force”. Contestants have from April 5th to April 17th to earn as many points as possible and the top 10 are awarded a place in the final. The jury will then pick the winner of the grand prize (two golden tickets to the party of your life in Hong Kong with travel, hotel and spending money included).
This was a brilliant idea by Carlsberg as it is a fun, interactive contest which provides a challenge that not many people can say no to. Many missions require the use of smart phone features and social media to succeed. It is much more effective than a simple witty commercial (which many beer companies rely on) as participants share their fun adventures with their friends and also spread the word about the contest while completing challenges.
Some of the challenges include:
- Pretend to be a tour guide on the bus
- Offer a tourist a piggyback ride
- Wear a helmet to the gym
- Fill your handbag or pockets with peanuts then ask people at your local bar if they would like some