I was looking through Emily Turner’s blog when I saw her post titled “A little bit of Hollywood” talking about different celebrity endorsements. This reminded me of a conversation I had with a few friends a couple of days ago about people getting ugly tattoos and how Kat Von D recently came out with a concealer which can be used to cover them up. In case you don’t know who Kat Von D is, she is a very talented tattoo artist and a reality star (Miami Ink, LA Ink) famous for having pretty much her whole body covered in tattoos. And yes, some of her tattoos are questionable, as she sometimes even lets random clients tattoo her just for fun.
The concealer is part of her make-up line for Sephora a one-of-a-kind beauty collection which “allows you to indulge your creativity and unleash your inner artist”. It got me thinking about the fact that she is one of the only so called “unconventional” beauties who is used for endorsing make-up. Most beauty product ads feature young, pretty celebrities with glowing clear skin, big smiles and a bubbly personality. Even though the media assumes that these are the people young girls and women look up to and want to be like, many don’t relate to them at all. The line is promoted as an edgy colour collection with an old-Hollywood glamour vibe to it. I believe this was a daring, yet very smart idea by Sephora, recognizing the fact that beauty comes in all different forms. Personally, I would much rather buy this line than any other if I’m looking for darker colours.
The ad for the concealer is very clever and effective too, Kat’s whole body is covered with it so it looks like she has no tattoos at all, pretty amazing if you ask me. No other tattoo cover up has received this much attention. This is a great product, as many people love tattoos but they still recognize the fact that on some occasions it is not appropriate to show them. The concealer provides a solution.
