Defined by Jay Conrad Levinson in his book Guerrilla Marketing:
an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.
Guerrilla advertising is a way to create unusual, surreal or even shocking images in order to create a long lasting impression on those who see it. We are bombarded by ads almost every minute of every day, everywhere we look there’s a sign, a poster, a brand, a promotion. The following are all excellent examples of guerrilla marketing, and while I’m usually pretty neutral when I see ads, the creativity that went into these just amazed me.
- the bench that turns you into a walking advertisement for superette short shorts
- Manhole + Advertising? Folgers Coffee in New York
- Smart Cars fit everywhere
- A new way to try on watches…
- Ruuuunnnnnn…
- Volkswagen – extra spacious
- Gone in 60 seconds
