PR is a way to deliver value to consumers which in turn spreads the word (be it good or bad) about the brand or product. StickerYou is an online sticker company which lets you create your own personalized stickers at an affordable cost, but what’s really interesting about it is that they moved beyond just selling random customized stickers. They paired with big brand names such as Coca-Cola, Ford, Lego and CFL in order to offer customized stickers to their fans. A form of co-branding where StickerYou delivers the customized sticker which still contains the brand name or logo but it is presented in a more fun way. In return, consumers stick these stickers on their backpacks, laptops, electronics etc and behave like walking advertisements for these brands. They tell their friends where they got the cool stickers, which generates more revenue for the site and builds brand equity for the featured brand.
As consumers become more sceptical and overwhelmed with different types of advertisements everywhere, this is a creative and settle way to promote brands.
The StickerYou Community also represents a diverse collection of stores from artists, organizations and businesses. For example they feature John Ross Robertson Jr Public School, which provides stickers of the school mascot, colours etc. So basically, any organization can upload their designs and make the stickers available to the public.
StickerYou prints, cuts and delivers its products in about a week and offers a refund if you don’t like what you received. They offer a huge amount of stickers and the website is pretty fun to play around with.