I found the article on the small Atlantic bakery interesting because it is a case study about a small business that I can easily relate to. There are many class concepts that can be related to this article to help analyse the business.
The problem of the Atlantic bakery was that as it’s sales reached one million dollars, they began to drop rapidly at a steady rate of twelve percent per year. However, this problem was eventually resolved when the business took a series of steps to address the root of their problem and further actions for expansion of the business.
The Porters Five Forces could be applied in their situation to help the Atlantic bakery determine the weaknesses and strengths of their industry. This will help them come up with solutions to their own problems and create a strategy that will help them become more profitable and gain more power within the industry.
The owner of the company invested into expansion of Kookie Kutter Bakery Ltd. to solve the problem of decreasing sales. Also, a new product, ginger snap, was introduced into the New England market. These actions successfully resolved the problem and the company’s sales began to rise again.