From Mina Willet’s blog post I was really glad to find out that such a big company with a huge brand name as IKEA bought a wind farm to support sustainability.
I believe that this will improve its brand image and get positive feedback from a lot of people. As this is getting a lot of publicity it is also free advertising for them. I believe that all this will lead to a boost in its sales. By buying a wind farm, IKEA is making a statement that it is trying to be sustainable. Hopefully, if this turns out well for IKEA, for which I see no reason not to, then more company’s will follow its example.
Being responsible for our environment is very important and large company’s that can afford to support sustainable practices should do so for the good of the society as well as their own.