Dharma Resort is a line of resorts that found in Indonesia. The goal of the business is to combine entertainment and environmental sustainability together. The company wants to “develop a successful resort business model that is environmentally friendly, socially responsible and financially viable”.

All the information above characterized that it is a social enterprise. The resort is not only operates for relaxation, but also wants to make an impact on community.

In order for the resort to achieve its goal, it works on improving the lives of its employees and the communities. The establishment of the resort also promotes the community by allowing visitors to explore local culture and lifestyle. The resort gives its employees and visitors opportunity to

Compare to other resorts that promoting on their facilities and services, Dharma Resort also promoting its “environmental sustainability” and “social responsibility”. This distinguishes the company from others.

As a social enterprise, Dharma Resort is helping the community while operating. It also solves community issue such as education and health. The eco-friendly programs give better experiences for its guests and also establish a positive image for the brand.

“Ecological and Social Responsibility.” Ecological and Social Responsibility. N.p., n.d. Web. 21 Oct. 2012. <http://www.dharma-gili.com/responsible_development.html>.

Picture: http://www.dharma-gili.com/i/photos/beach_b.jpg