When a product enters a new market, the company needs to consider different aspects to promote its product. In recent news, it seems that nationality is an important factor that influences the sales of the product.

In Shawn Li’s blog, he discussed how nationality in China affects the sales of Japanese products in China. The possession of the island creates not only political, but also economic war between two countries. Chinese consumers were separated in two parties, one is boycotting Japanese product, and the other still purchasing as usual.This kind of conflict is not only occur between China and Japanese, but also many other countries.

In my opinion, boycotting will show one’s patriotism, but no one will gain any benefits from it.  Chinese people vandalize stores with Japanese brands will affect the Chinese employees who work in Japanese company. Also, Chinese companies or factories that have cooperation with Japanese companies will suffer in this conflict too.

In news that I read, Japanese government decided to sue China for the vandalism of Japanese stores in China. The Japanese government seeks compensation from China. This may cause a new tension, which may cause a economic war again.

Source:
“BBC News – Japan seeks payment from China over protest damages.”BBC – Homepage. N.p., 20 Sept. 2012. Web. 18 Nov. 2012. <http://www.bbc.co.uk/news/world-asia-19658724>.

Picture:
http://s1.reutersmedia.net/resources/r/?m=02&d=20121005&t=2&i=660158390&w=460&fh=&fw=&ll=&pl=&r=CBRE8940A2A00