An article on National Post introduced the entrepreneur experience of Renshaw Brothers. In Lee’s college life, he brought his bag along with him to stay overnight at his friends’ house. This experience inspired Lee to create “Rise and Hang Travel Gear”, a “built-in shelving system bag that separates laundry from clean clothes”. As an industrial designer, Lee made his own design and even taught himself how to sew the sample. Lee always knew that he wants to become an entrepreneur, but he did not know that this will be the product that started his business career. The Renshaw Brothers create line of products for development and advertised the product on Shopping Channel. The uniqueness and the convenience provided position the product successfully when there are no similar products in the market.

For most first-year students, future careers are still undetermined. However, experiences and problems that approach to us in school and our lives may provide inspiration for career choices.  And this is what happened for Lee and Sean Renshaw. Also, it is important for entrepreneur to find a best position for the product when it first enters the market. Be sure to impress the consumer with distinguished image and benefit.

“Brothers Bag A Deal.” National Post [Vancouver] 24 Sept. 2012. FP4. Print.

Pictures:
http://www.nationalpost.com/7288320.bin?size=620×465
http://financialpostbusiness.files.wordpress.com/2012/09/0924renshaw.jpg?w=620