Apple products always bring a big hit in the technology industry, since the launch of iPhone. i-Products gradually becomes necessities for majority of people. In Wanda He’s blog, she mentioned that the new product, iPad Mini, will not be successful like other i-Product. And future apple products will not be successful if they maintain the similar design and functions, especially there are several subtitles in the market.

I agree with the opinion that it is difficult to maintain in the field with such competitive market. However, I argue the point that people will choose other brand over Apple.

Even though people may be disappointed with the similar design or the function, they will still purchase it.  The new product targets a new market when it has a lower price than iPad. The decrease in weight and smaller dimension will bring convenience.

Some people are criticizing Apple product, but it does not affect the sales. Apple has established image and high reputation in the industry since the introduction of iPhone. The company set a position in the industry that is hard for other to overtake. It confirms that it is important to position the brand once it enters the market.

Source:
Farber, Dan. “The logic of Apple’s premium-priced iPad Mini | Apple – CNET News.” Technology News – CNET News. N.p., 24 Oct. 2012. Web. 18 Nov. 2012. <http://news.cnet.com/8301-13579_3-57539257-37/the-logic-of-apples-premium-priced-ipad-mini/>.

Picture:
http://asset0.cbsistatic.com/cnwk.1d/i/tim/2012/10/24/iPad_mini_inHand_Wht_iOS6_PRINT_1_270x224.jpg