Speaking/Consulting

Non-Academic Speaking Engagements:

 

  • “How Can Marketers Encourage Consumers to Embrace Brands that Do Well by Doing Good?” Keynote at Marketing Science Institute

 

  • “Behavioural Insights for Diversity, Inclusion, and Equity,” Keynote Speaker, Diversity and Equity Office

 

  • “SHIFTing Towards Ecologically Responsible Behaviours,” Keynote Speaker, Share, Reuse, Repair  Initiative

 

  • “How to SHIFT Consumers to Engage in Sustainable Waste Disposal Behaviours,” Plenary Speaker at the Coast Waste Management Association Conference, Victoria, BC

 

  • “How to SHIFT Society Towards Sustainable Energy Use Behaviors,” Plenary Speaker at the Shell and SustainAbility Powering Progress together Conference, San Francisco, CA, June 2019.

 

  • “SHIFT: A Framework for Changing Sustainable Consumer Behaviours for Good,” University of Western Ontario, Distinguished Speaker (Keynote)

 

  • “Insights From the Field: An Insider View on Residential Field Studies,” Behavioural Insights in Canada – BIG Difference BC, Speaker

 

  • “SHIFT: A Framework for Encouraging Sustainable Energy Conservation Behaviors,” BC Hydro, Keynote speaker

 

  • “SHIFT: A Review and Framework for Encouraging Sustainable Consumer Behaviors” Keynote Speaker, Sitra Innovation Fund

 

  • “SHIFT: How to Change Sustainable Consumer Behaviors for Good:” Speaker, Sustainable Brands

 

  • “SHIFT: A Framework for Thinking About the Psychology of Climate Change” Keynote Speaker for IdeasXChange

 

  • “When Fundraising Appeals Fall Flat with Would-Be Donors” Sauder Development and Alumni Engagement

 

  • “When Social Recognition for Charitable Giving Backfires” UBC Development and Alumni Engagement

 

  • “Social Influence and Consumer Behavior” Keynote Speaker at the Driving Sales Conference

 

  • “Encouraging Sustainable Energy Usage Behaviors” Presentation for BC Hydro/DDB Canada

 

  • “Message Framing for Social Good” Presentation at The Science of Getting People to Good Conference, Stanford University

 

  • “Sustainable Consumer Behavior” Presentation for UBC Dialogues

 

  • “Driving Sustainable Behavior Change” Presentation for the Public Institute for Climate Solutions

 

  • “Encouraging Residential Recycling Behaviors” Presentation for the City of Calgary.

 

Consulting/Advising Projects:

 

  • Consulting services, Lululemon, Applying behavioural insights to Applying behavioural insights to change management, new flagship experiential store, new product launches, and the adoption of new technologies.

 

  • Consulting services with Fraser Health; Behvaioural Insights for Decreasing Absenteeism and Increasing Well-Being.

 

  • Expert Advisor: Brands for Good Collaboratory (Sustainable Brands and BBMG), Contributor: THE PULL FACTOR PROJECT Unleashing the Power of Brands to Make Sustainable Living the Good Life of Tomorrow with Procter and Gamble, Heineken, Keurig Dr. Pepper, National Geographic, Target, Estee Laude, and others. https://sbweb.s3.amazonaws.com/brandsforgood/SB_PullReport_DIgital_Final.pd

 

  • Advisor: British Columbia Provincial Government,  BC Covid-19 Communications Plan.

 

  • Advisor: Brands for Better initiative and the Brand Battle for Good: Vancouver’s top brands, creative thinkers, innovators and disruptors to compete head-to-head to flip the script on waste in our city.

 

  • Advisor: TransLink, behavioral insights and demand management.

 

  • Advisor: Sustainable Apparel Coalition, behavioral insights into sustainability labeling.

 

  • Advisor: Mountain Equipment Coop, behavioral insights into sustainability marketing.

 

  • Adviser: Government of Canada National Climate Change Science and Knowledge Plan, best practices for sustainability communications.

 

  • Consulting Services, to the Finnish Innovation Fund Sitra, on Encouraging ecologically sustainable consumer behaviors.

 

  • Consulting services, Health Canada – On the behavioral consequences of tobacco labeling and packaging.

 

  • Consulting services, Celgene Health Care, Paris – On patient experience and well-being with regards to health care and pharmaceuticals.

 

  • Consulting services, My Sustainable Canada on choice editing and sustainable choices.

 

  • Consulting services to the BC Hydro/ DDB on consumer energy conservation.

 

  • Consulting services to the City of Calgary on various consumer conservation behavior projects.

 

  • Consulting services to Big Rock Brewing on consumer insights regarding brand image.

 

  • Consulting services, BC Women’s Hospital, on patient compliance with health care regimens and responses to different forms of health marketing appeals.  

 

  • Consultant and British Columbia Site Coordinator for the North American Adolescent Smoking Project.