In the News

UBC-Sauder: “Crowdfunding Can Affect Consumer Choices, Especially When Products do Good.” https://www.sauder.ubc.ca/news/insights/crowdfunding-can-affect-consumer-product-choices-especially-when-products-do-good

Marketing Science Institute: “Taking a Stand: Four Steps to Creating and Marketing Authentic Brand Activism: https://www.msi.org/articles/taking-a-stand-four-steps-to-creating-and-marketing-authentic-brand-activism/

UBC-Sauder: More Republicans Follow Covid Guidelines When They are Told it Will Protect Themselves.” https://www.sauder.ubc.ca/news/insights/more-republicans-follow-covid-guidelines-when-theyre-told-it-will-protect-themselves

Sauder; Sauder 360, “Fighting Climate Change with Behavioural Insights,” https://www.sauder.ubc.ca/news/school-news/fighting-climate-change-behavioural-insights

“New research unlocks why fundraising appeals fall flat with some would-be donors”:
http://www.sauder.ubc.ca/News/2017/New_research_unlocks_why_fundraising_appeals_fall_flat_with_some_would-be_donors

“Q&A | Does Earth Day still matter?”:
http://www.sauder.ubc.ca/News/2017/Does_Earth_Day_still_matter

“Two profs rank among top five marketing researchers in the world”:
http://www.sauder.ubc.ca/News/2016/Two_profs_rank_among_top_five_marketing_researchers_in_the_world

“Research | Product info online can boost sales, even if shoppers never visit website”:
http://www.sauder.ubc.ca/News/2016/Research_Product_info_online_can_boost_sales_even_if_shoppers_never_visit_
website_UBC_study

“Q&A | Food waste legislation in Vancouver”:
http://www.sauder.ubc.edu/News/2015/Katewhite

“Research profile | The greening of a city”:
http://www.sauder.ubc.ca/News/2013/The_Greening_of_a_City?utm_source=twitter&utm_

“Why fashionistas dislike copycats: Sauder marketing prof explores mysteries of consumer behaviour”:
http://www.sauder.ubc.ca/News/2012/Why_fashionistas_dislike_copycats_-_new_research_from_Sauder