In the News

UBC-Sauder: “Crowdfunding Can Affect Consumer Choices, Especially When Products do Good.”

Marketing Science Institute: “Taking a Stand: Four Steps to Creating and Marketing Authentic Brand Activism:

UBC-Sauder: More Republicans Follow Covid Guidelines When They are Told it Will Protect Themselves.”

Sauder; Sauder 360, “Fighting Climate Change with Behavioural Insights,”

“New research unlocks why fundraising appeals fall flat with some would-be donors”:

“Q&A | Does Earth Day still matter?”:

“Two profs rank among top five marketing researchers in the world”:

“Research | Product info online can boost sales, even if shoppers never visit website”:

“Q&A | Food waste legislation in Vancouver”:

“Research profile | The greening of a city”:

“Why fashionistas dislike copycats: Sauder marketing prof explores mysteries of consumer behaviour”: