After reading an external blog, it is evident that the most prominent complaint against Lululemon is their supply chain problems. Complaints have soared in about Lululemon’s extreme lack of inventory as well as poor shipping processes.
Here’s a link to the external blog: Shipping issues
The shipping processes are a huge problem because of the fact that Lululemon advertises its ability to hem or personalize pants and ship them back to your home. In addition, the suppliers of Lululemon are unable to keep up with the increased demand for the product. It is evident that Lululemon must change its supply chain in order to accommodate consumers.
The fact that Lululemon flies through inventory may not necessarily be a detriment to the company. Lululemon will have a high stock turnover rate therefore will be perceived as innovative as they will constantly be displaying new fashions.
I believe that Lululemon needs to solve the transportation aspect of their supply chain management in order to satisfy customer needs. Conversely, I believe that if Lululemon wants to remain innovative it would be more beneficial to continue keeping a low level of inventory and keep replenishing new items into the store.