Heidi Cohen is an actionable marketing expert who updates her marketing blog everyday Monday to Friday. Her blogs provide marketing related insights and information about direct and social media marketing. One of her blog topic was “5 Things Marketers Can Learn From High School Students“. Below are the five tings that Heidi listed:

1. Teens love to communicate with their BFFs constantly.

2.My smartphone is always there for me.

3. Who needs cable? Not teens.

4. It’s my social media – Adults keep out.

5. The future of Christmas: Today’s letter to Santa.

I found the first two points very interesting. It is obvious that those two points are about connections and social network. In my opinion, Heidi is absolutely right about this.

Marketing helps to build business, and marketing is based on relationships. Business is something that is done between you and me, it is not something that someone could do by her/his own. For example, one can never sell a product to himself/herself; one can never purchase something from himself/herself. Every business is done after building relationships with others. The relationships can be transactional and relational, however, it can never be done without the relationships. Therefore, it makes perfect sense that marketing helps business based on implementing relationships.

Teens are usually more flexible with their time and they do have more spare time than adults. Therefore, they connect constantly with their BFFs and they talk on their phone, text on their phone, go on Facebook on their phone, send emails on their phone, etc. What’s more, since their smart phones are always with them, it is also much more convenient for them to connect with each other. Hence, teens, sometimes, are doing much better in terms of maintaining relationships. This is definitely what we need to learn from them from a marketing perspective.