Source: theenglishroom.biz; The Feed USA + Target collection was launched in 2013, with proceeds going to Feeding America.
Nobel Prize winning economist Milton Friedman argues that the corporate executive is responsible for making as much money as possible for the owners of the company. Spending corporate dollars, Friedman believes, on socially responsible causes is in direct contradiction with this goal. However, Aimee Woodall’s article, “Generation Responsible: How social responsibility drives business,” suggests that Friedman’s perspective is outdated. Through social media, today’s consumers have both become aware of business underpinnings and inauthentic marketing schemes, and also more conscious of their roles as global citizens. The public shows preference towards those businesses that take on philanthropic roles, instead of focusing solely on profit maximization. Lauren Bush Lauren’s company “FEED” succeeded specifically because of its humanitarian mission to provide 85 million meals globally through the selling of organic bags. “Generation Responsible” recognizes companies that are invested in working within their communities; this in turn becomes a huge advantage for the business in building a loyal consumer base and a strong brand. Therefore, the notion that social responsibility is separate from business is inaccurate – the interests of the community, the customer, and the financier can in fact be aligned. There is a clear indication that giving back is a key component in competitiveness and growth for businesses today.