Most of us have probably seen the “Slap Chop” device before, but how do people remember it so vividly? It’s probably because of the way they market the product. Product-wise it’s a great device that can make people’s lives a lot easier. From the ad, we see that we can chop up garlic and onions in just a few seconds aside from many other things. The “Slap Chop” is easy to wash with its 3 removable components and can also serve as a grater for cheese. The price isn’t overly expensive as it’s $19.95 and comes with a free grater and flexible chopping board. Place, it’s convenient for customers as they can just phone in to order and can get their product without stepping out of their house. The last P for Promotion is widely seen here. The way they promote the product is seen through Vince’s demonstrations. They have Vince demonstrate what this product can do and how simple the tasks become because of the product. The way he speaks and the comments and reviews from customers (those that have used the product) convey a convincing tone.
For the target audience, this product could be for mothers and wives, as they are the ones that do most of the cooking at home. They are also the ones that would normally be watching these ads on TV and so it makes the product available to that particular audience. Chefs would probably be a good target as well as it helps them minimize the preparation time (ie. cutting) when using the “Slap Chop”.
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One reply on “Slap Chop”
Thanks Kathy for the video. And yes I watch this commercial really often on tv. And I do own the slap chop and the graty. Adding on to your point about target audience, I agree that they do target housewives and mothers. I think they show this commercial during mornings and early afternoons when most housewives are home. Then again, I think they also target people who live by themselves and will need a handy device to make their food. Thanks again!