Jerry made an interesting comment on the famous Old Spice Commercial:
Link: https://blogs.ubc.ca/jerrychung/2011/01/11/old-spice/
I decided to make reference to it and this is what I think:
credits to google images: http://establishareconnect.com/gra217/wp-content/uploads/2010/09/Isaiah-Mustafa-Old-Spice-Commercial1.jpg
Hi Jerry, yes this is a popular commercial and I have watched a few myself. I think this commercial is definitely very creative and deviates from the traditional ways of promotion. I noticed as well that this product focuses more on the ladies instead of the male population. I believe this is sort of like the “Baby Carrots” ad we were talking about in class today where they were trying to focus on the children instead of the parents (which was usually their main target as they are the ones that buy the snacks and groceries). The theory is similar in that the “Baby Carrots” ad focused on things other than the healthy factor, which parents are concerned about but rather focused on the children and how cool it would be to have carrots for snacks. Similarly, Old Spice’s commercial targeted the female audience to buy it for their male partner instead of promoting directly to the main users (which probably already purchase it). I’m not sure if the repetition the actor used was on purpose so that the audience would remember the ad well after the ad has passed, but it certainly did work for me. Thanks for sharing!