Thanks Glenda for sharing your blog post and youtube video with us.
I like how you took on a different perspective and saw how marketing wasn’t used solely to market and sell a product or service to customers but can be used for a good cause as well. This is an example of an idea, when people will buy into the idea of living a healthy life and not smoke if the ad is effective (product and service are the most common). I think if an ad or clip is effective, it could be a great influence to the viewers. Similar to how a product or service should be of value to the customers, the purpose of the ad should be powerful and cause a lasting effect. I particularly like the slogan they put at the end that reads “What’s your motivation?”. The clip shows that the girlfriend was so important to the man that he is willing to give up on smoking (what they value most) and therefore allows viewers (especially smokers) to think of their loved ones and things that are important in their lives whenever they smoke.
I found a short video that also used marketing to raise awareness (child abuse). The video starts off being all nice and friendly and everyone’s laughing. However towards the end, a subtle comment is dropped which points towards child abuse. I believe this short clip reflects how people view child abuse. The matter is taken too lightly, just as it is featured in the video. The video clip also features a statistic towards the end, which shows marketing research was done to obtain this piece of information. A research method, such as a survey, may have been used to collect the data. The video decided to input this piece of information because it serves as supporting evidence and creates a serious impact on the audience.