{"id":4,"date":"2011-01-11T21:30:38","date_gmt":"2011-01-12T05:30:38","guid":{"rendered":"https:\/\/blogs.ubc.ca\/kathywong\/?p=4"},"modified":"2011-01-11T21:43:48","modified_gmt":"2011-01-12T05:43:48","slug":"4","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/kathywong\/2011\/01\/11\/4\/","title":{"rendered":"Slap Chop"},"content":{"rendered":"<p>[youtube]https:\/\/www.youtube.com\/watch?v=rUbWjIKxrrs[\/youtube]<\/p>\n<p>Most of us have probably seen the \u201cSlap Chop\u201d device before, but how do people remember it so vividly?\u00a0 It\u2019s probably because of the way they market the product.\u00a0 Product-wise it\u2019s a great device that can make people\u2019s lives a lot easier.\u00a0 From the ad, we see that we can chop up garlic and onions in just a few seconds aside from many other things.\u00a0 The \u201cSlap Chop\u201d is easy to wash with its 3 removable components and can also serve as a grater for cheese.\u00a0 The price isn\u2019t overly expensive as it\u2019s $19.95 and comes with a free grater and flexible chopping board.\u00a0 Place, it\u2019s convenient for customers as they can just phone in to order and can get their product without stepping out of their house.\u00a0 The last P for Promotion is widely seen here.\u00a0 The way they promote the product is seen through Vince\u2019s demonstrations.\u00a0 They have Vince demonstrate what this product can do and how simple the tasks become because of the product.\u00a0 The way he speaks and the comments and reviews from customers (those that have used the product) convey a convincing tone.<\/p>\n<p>For the target audience, this product could be for mothers and wives, as they are the ones that do most of the cooking at home.\u00a0 They are also the ones that would normally be watching these ads on TV and so it makes the product available to that particular audience.\u00a0 Chefs would probably be a good target as well as it helps them minimize the preparation time (ie. cutting) when using the \u201cSlap Chop\u201d.<\/p>\n<p>Feel free to comment!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[youtube]https:\/\/www.youtube.com\/watch?v=rUbWjIKxrrs[\/youtube] Most of us have probably seen the \u201cSlap Chop\u201d device before, but how do people remember it so vividly?\u00a0 It\u2019s probably because of the way they market the product.\u00a0 Product-wise it\u2019s a great device that can make people\u2019s lives a lot easier.\u00a0 From the ad, we see that we can chop up garlic and [&hellip;]<\/p>\n","protected":false},"author":5570,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141],"tags":[],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/users\/5570"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"predecessor-version":[{"id":9,"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/posts\/4\/revisions\/9"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/kathywong\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}