Tianchang(Cathy) Zhang

In Zhexin Zhang’s blog(https://blogs.ubc.ca/zhexinzhang/2014/10/29/personal-blog-7/),she discussed whether it is worth or not to buy the new Ipad mini 3 for paying  $100 higher than Ipad mini2. She argued that Apple did not perform well on prodcut differentiation to make each of it products incomparable. Unlike Iphone can not be substituted by other products, Ipad, Mac pro and Mac air are sort of identical because the status for each of these are not as clear as Iphone. In conclusion, she posted that she prefer to buy an Ipad mini2 instead of a…read more

  http://online.wsj.com/articles/crowdfunding-is-opening-investment-doors-1415569542 Like mentioned during COMM 101 lecture, business set-up is now facilitated by a lot of fund-raising options. Among all these options, crowdfunding is quite popular now because it enables the investors to find the investment on their own. However,because it is a new type to raise fund ,therefore it involves both successful examples and failed ones. As shown on the right, the TikTok has been described as one of the most successful crowdfunding project on Kickstar( a famous crowdfunding platform). It has successfully raised $1 million from over…read more

http://www.vancouversun.com/news/metro/Unilateral+park+declared+Tsilhqot+includes+Prosperity+mine/10192766/story.html As mentioned in news above, there was a conflict between the First Nation and the Taseko . A tribal park is going to be opened in Tsilhqot’in , however, the border of the tribal park concluded the mining spot for Taseko . The First Nation argued that Tsilhqot’in featured for its superior ecosystem , so they are concerning about the mining spot will break the natural balance and pollute lakes for a long time.This case could be analyzed by the PEST model. Political : The First Nation has their own sovereign territory,…read more

  Like shown on the advertising slogan, Walmart ,the world largest retailer ,is the right choice for lower prices. For positioning as a dominance  in supermarket industry, Walmart uses its large bargaining power to lower the price at least 15% for a specific cart of groceries purchased for shoppers.However,recently, Walmart suffered heavy losses in Brazilian market and planned to close 25 stores in China. This can be explained by the shortages of low cost strategy. 1)  That Walmart failed in Brazil is because it failed to lower the cost for…read more

  http://wilsonfurniture.com/?page_id=28 The webpage above mentioned that the Wilson Furniture , a family-running furniture retailers , survived and made profit in the past two decades when increasing number of  imports with ‘lower quality but at at lower price ‘came into the market. What they have done mainly could be concluded as repositioning the competition. Because of the information overloading, consumers may only consistent with the old knowledge. Therefore, companies may need to persuade the consumers to view the product in a different way. This seems to do with psychology ,…read more

Nike workers claim military paid to intimidate them As news posted on the top of the passage revealed，Nike ’s factory has been accused for providing low wages to its labors that could only cover the basic needs and one meal per day. Further, the owner of the factories also forced the workers to accept the lower wage and tried to exempted from the higher wage. The Nike’s ethics could be examined in two opinions. First one is Milton Friedman’s which announced that the social responsibility for business manager should be…read more