Katie Fang's Blog

Building customer loyalty has been one of the biggest challenge to marketers. How to make consumers be ‘addicted’ to your brand so that they won’t even stand up for a washroom break when watching your commercials? Lately, I started to reflect on those commercials that are filmed in series. So here is an example that […]

Nowadays, probably coffee and Starbucks are synonyms.Going to Starbucks for a coffee is a daily activity for coffee lovers. And now the question is – why Starbucks is playing with its well-established logo? Lots of companies are going with the market trend, which is somehow playing its role in the betterment of the environment, whether […]