Archive for January 24th, 2011

Sitcom of Commercials

Monday, January 24th, 2011

Building customer loyalty has been one of the biggest challenge to marketers. How to make consumers be ‘addicted’ to your brand so that they won’t even stand up for a washroom break when watching your commercials? Lately, I started to reflect on those commercials that are filmed in series. So here is an example that […]

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