Katie Fang's Blog

High heels, make up, and sexy dresses might make a regular person famous, but how can a celebrity develop his or her sustainable competitive advantage?

I guess the ultimate celebrity Lady Gaga has her own way of sustaining herself in the entertainment business.

1. Never call her fans “fans”!

Lady Gaga named her fans as her little monsters. Oh, don’t get her wrong, they are different from those ORDINARY fans. She loves her little monsters so much that she even tattooed it on her arm and expressed on twitter of how much she loves them. Obviously, since those little monsters have the attention and “love” from the superstar, they will worship Lady Gaga till death!

2. Distinguish Yourself

Lady Gaga doesn’t only sing! Her bizarre outfits and her creativity has made her so distinguishable that probably your grandma even knows her! And plus, her generosity made her share everything with her fans, from her music to her personal story. She is constantly making up something new from the meat dress to Grammy’s Egg. It is always extremely hard to not notice her.

3. Stay Connected

Lady Gaga talks to her little monster through social media. She has about 29,895,203 people like her Facebook page, it is even more than Obama. When she got the tattoo of her little monsters, the first thing she did was to tweet a picture of it. It truly made her little monster feel like she cares about them, and loves them.