Katie Fang's Blog

To answer Mandy Chow‘s question, “are vending machines suitable for cosmetic products”, I would definitely say YES!

For most of the girls, make up has become a daily essential, and girls shop for makeups on impulse. Picture a situation where you realize you didn’t bring your mascara or lipstick to the destination of your trip, and now you are about to go on a very important date, what would you do? Probably panic in the hotel room?  But what if, you have a cosmetic vending machine down the hall of your hotel room, wouldn’t that be just fantastic?

The question might be what is the incentive for building such machines? I would say, because cosmetics industry is in its maturity stage, where competition is fierce, and every brand is trying to come up with new line extension to survive this battle.

So in order to get more market share and extend the product life cycle, companies should consider using vending machines to sell its products. This approach increases customer base, could potentially increase the frequency of use, and most importantly, this is an innovative way of stimulating demand.