Katie Fang's Blog

Building customer loyalty has been one of the biggest challenge to marketers. How to make consumers be ‘addicted’ to your brand so that they won’t even stand up for a washroom break when watching your commercials? Lately, I started to reflect on those commercials that are filmed in series.

So here is an example that I love the most – Corona.

The commercials featured lots of stereotypical beer drinking situation – beach, ocean, and girls. But the most important part that was integrated is its humour. I mean who doesn’t like those funny ads that makes you laugh, since generally sitting through ads is the most painful thing when you are watching your favourite show.

So here comes the end for wordy boring commercials, and cool ads with humour are taking over the market. I mean less wordy doesn’t mean NOT informative right? For instance, the ads above conveys perfect message and image of its product.

It tells you

– You should drink Corona on the beach

– You should drink Corona, because you can see beautiful girls

– You will have a nice life if you drink Corona (enjoy life on the beach)

– It is for both female and male

So what can you get out of these two commercials? Leave a comment below.