Katie Fang's Blog

We often see celebrities with strong economic background and a resourceful agency that back them up, but lately, those homemade videos gets thousands, or I would rather say MILLIONS views which made lots of ordinary stay home people so famous. Anybody who is a youtube freak would know about Raywilliamjohnson as =3. His videos hit million views easily within 3 days. so what made him such a popular Youtuber compare to others? Answers lies in Position. He positions himself well in the Youtube market, due to the fact that he understands the concept of youtube, being a channel where people are interested in viewing the best videos of all. So, what he does is that every week he reviews 3 most popular or fun videos at a time and twice a week. You might ask, so how’s that so different from what other Youtubers are doing? Well, it is very different in the sense that he had already done the screening process for viewers. His taste has targeted a certain demographics i.e. teenagers and young adults. It is entertaining to watch his videos.

The other success factor would be engagement. Unlike other Youtuber, Ray engages his audience by asking them to send him interesting questions in video, and he would embed one of those videos in every episode. Due to his popularity level, audience gets excited with this type of interaction with the “celebrity”. As you can see, it is a very effective way of getting reviewers loyalty.

Raywilliamjohnson’s youtube channel:

https://www.youtube.com/user/raywilliamjohnson?blend=1&ob=4