Are you sick and tired of getting flyers?
by Katie Fang ~ March 10th, 2011. Filed under: Marketing.I don’t know if you are getting tired of receiving flyers in Sauder? But I AM! Probably budget is a big concern for clubs and events, however, delivering ineffective and boring flyers is wasting money as well!
So I found a marketing campaign Unicef was doing, although it is 2 years old, but I still want to review it, simply because it made me become super aware of the fact that marketing isn’t about spending big bucks to get your brand on the most popular TV channel.
So basically, Unicef had a very unique strategy in making people become more aware of landmines. What they did was to design self-adhesive stickers that has a top coloured as the floor, so people would step on it, and have the stickers sticked on the bottom of their shoes. On the other side of the stickers is a picture of a landline and a message from Unicef.
Image captured from Unicef website
This is a very creative way of letting people experience how easy is it to step on a landline. So, I guess this is a big step up from traditionally flyers that have text and image. Like what we saw in class today, the NIKE wall has provided the opportunity for potential buys to experience. And this, Unicef has done a great job in creating a cheap and yet effective experiential marketing campaign!