Katie Fang's Blog

To answer Mandy Chow‘s question, “are vending machines suitable for cosmetic products”, I would definitely say YES! For most of the girls, make up has become a daily essential, and girls shop for makeups on impulse. Picture a situation where you realize you didn’t bring your mascara or lipstick to the destination of your trip, […]

Wandering around the supermarket, couldn’t help to notice that junk food aisle has some new members – Doritos A and Doritos B! I was really amazed by how the packaging color changed from red to complete monotone. To be honest, I was quite disappointed at first. But curiosity hit me, and I actually googled about […]

I don’t know if you are getting tired of receiving flyers in Sauder? But I AM! Probably budget is a big concern for clubs and events, however, delivering ineffective and boring flyers is wasting money as well! So I found a marketing campaign Unicef was doing, although it is 2 years old, but I still […]

Cool. Another ipad. For some of you, it might just be an ipad. But for some of you, that means a whole new level innovation and advance in technology. For most of you, YOU WANT IT, BUT it depends on if the bang worth the buck. So does it? Currently, the ipad 2 is priced […]

High heels, make up, and sexy dresses might make a regular person famous, but how can a celebrity develop his or her sustainable competitive advantage? I guess the ultimate celebrity Lady Gaga has her own way of sustaining herself in the entertainment business. 1. Never call her fans “fans”! Lady Gaga named her fans as […]

Nowadays, probably coffee and Starbucks are synonyms.Going to Starbucks for a coffee is a daily activity for coffee lovers. And now the question is – why Starbucks is playing with its well-established logo? Lots of companies are going with the market trend, which is somehow playing its role in the betterment of the environment, whether […]