Category: Social Network

A few weeks ago, HollyWood star Charlie Sheen generated a big fuzz over every single media channel. His crazy lifestyle and behaviour got the whole world talking. After getting himself excused from the popular TV show Two and a Half Men, he started his own tour around the States, and now the show is even coming to Vancouver.

   So what’s the trick? Some say it’s called crazy, and other say it’s courage.

I think it’s all just about business, more specifically, it’s just his own marketing strategy to get himself out there and being noticed.

So now what? After some crazy months, he has gone a little quiter in the media, however, he isn’t resting, and he has gone tweetting about his life! He was the one that broke the Guinness world record of reaching 1 million followers in the shortest time.

I guess, celebrities are all marketing geniuses, they know how to grab people’s attention, know fan’s interests, arouse fan’s desire, and finally, they posses a strong call to action.

It is FINALLY here.

The news of Facebook having its own email service has been around for a long time, and FINALLY FINALLY it’s here. But what makes the Facebook email so special that gmail or hotmail can’t compete with. The answer would be – it is NOT an email per se. It is an integrated message inbox that combines all your Facebook messages, texts, chats, and emails all in one account. It is a cooler and easier way for finding people’s email address and connect with them. Imagine the situation where  you can just Facebook search for an email address, and there is no need to open another window for signing in to your email account.

I guess soon enough the ” taking the experience online” phrase would become ” taking the experience on social network”!

We often see celebrities with strong economic background and a resourceful agency that back them up, but lately, those homemade videos gets thousands, or I would rather say MILLIONS views which made lots of ordinary stay home people so famous. Anybody who is a youtube freak would know about Raywilliamjohnson as =3. His videos hit million views easily within 3 days. so what made him such a popular Youtuber compare to others? Answers lies in Position. He positions himself well in the Youtube market, due to the fact that he understands the concept of youtube, being a channel where people are interested in viewing the best videos of all. So, what he does is that every week he reviews 3 most popular or fun videos at a time and twice a week. You might ask, so how’s that so different from what other Youtubers are doing? Well, it is very different in the sense that he had already done the screening process for viewers. His taste has targeted a certain demographics i.e. teenagers and young adults. It is entertaining to watch his videos.

The other success factor would be engagement. Unlike other Youtuber, Ray engages his audience by asking them to send him interesting questions in video, and he would embed one of those videos in every episode. Due to his popularity level, audience gets excited with this type of interaction with the “celebrity”. As you can see, it is a very effective way of getting reviewers loyalty.

Raywilliamjohnson’s youtube channel:

https://www.youtube.com/user/raywilliamjohnson?blend=1&ob=4