Without any forms of marketing, Badoo has become one of the most popular social networks in the world. The site is about “meeting people spontaneously”, like clubbing. Badoo allows users to add details about themselves and upload photos. Through these details, users are able to discover other users so they can “spontaneously meet” via online chats for free. So how does Badoo make profit? Much like Ryanair’s miscellaneous charging policies, one example of Badoo’s miscellaneous charges is increasing an user’s chances of getting “discovered”, through a fee. We may think these are trivial privileges, but Badoo boasts of exceeding $100 million in annual revenue.

Though Badoo is growing to be a social network powerhouse, it has yet to enter the profitable English-speaking markets. However, Badoo’s ability to realize that human beings are social mammals and are prone to curiosity, they have reached an entrepreneurial goldmine of convenience. Of convenience, because today, there is an increase of people more willing to interact online than in real life, using social media as social interaction. Though there are risks of Badoo falling out of popularity, Badoo’s fusion of “staying in touch” and “meeting people online” equally has many more opportunities to grow as a business with the right marketing.

Article: Here