Like Sarah who sympathized with Occupy Wall Street, I am equally frustrated that corporate greed is almost in as much control as political diplomats are. However, I must agree that no substantial changes may come out of the movement. As Sarah stated, the Occupy movements have went global, but unlike its inspiration who actually has something to protest about, the other occupy movements appear superficial.

Occupy Vancouver began its peaceful approach last Saturday to challenge income inequality between the “1%” and “99%”. However, the protest itself unlike its predecessor appears to have no real direction. “As a group we still don’t know what we want, but I see it as an exercise in democracy.” – Occupy Vancouver Protestor

Occupy Vancouver wants “genuine equality” amongst the classes; this left wing reflection appears rather hypocritical if the protestors want to “exercise in democracy.” Why should a successful entrepreneur who went through the rigorous routines of higher education and hard work, be paid the same hourly wage as your dishwasher? Rather than compare the earnings between the 1% and 99%, we should acknowledge that the “1%” are already being taxed to support EI and welfare. Laws/tax regulations are already in place to attempt to achieve equilibrium.

On Monday, it’s interesting to note that Occupy Vancouver had items including “Apple laptops with Final Cut Pro” on their wishlist, though currently said items have now been removed, protestors must have realized their hypocrisy. Occupy Vancouver requires a better platform if they truly want to break the apathy of Vancouverites.

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To compete with rivalling company giants Wal-mart Stores Inc. and Loblaw Companies Limited, who’ve already implemented groceries onto their shelves, Zellers follows in these footsteps to maintain equal footing in the markets.

As mentioned in Aman’s post: “ZELLERS’ FRESH SCHEME”, he covers that though food may be attractive enough to increase customer volume, there will be the continuous existence of risks, solid competitions, and long term investments in preservation of this regime. Agreeing and adding on to that, though Wal-Mart Supercentres and Zellers’ grocery line have faced success so far, the two companies’ trial runs were in the likes of Saskatchewan and Winnipeg respectively. They have yet to reach more urban markets (i.e. Toronto, Vancouver etc.) where there will be certainly a wider variety and selection of competitors than each other.

Resembling Canadian Tire’s own project of adding home appliances to its shelves, one wouldn’t think “Canadian Tire” to get a blender. Similarly, when one thinks groceries, they would more likely imagine Superstore rather than Zellers. Zellers must strengthen its marketing strategies and brand positioning, or repositioning, to accommodate this new direction. If done well however, Zellers can be paving its way to another milestone in its history.