After the blockbuster release of the iPhone 4 last year, Apple fans held high hopes for the long-awaited iPhone 5 this fall… only to witness the unveiling of no iPhone 5 but a 4…  with an S!

Oh joy?

The newly released iPhone 4S fails to impress critics and disappoints consumers. Simultaneously, company shares falls down 4 percent and counting. An updated camera, integrated voice control system, quicker speed, and longer battery life, are features far from overwriting its successful predecessor. However, this is great news for fellow competitors such as Samsung and Nokia. Both corporations have long been innovating their own mobile products to top the Apple smartphone. The iPhone 4S upgrade will not be enough to delay said competitors.

Larger companies today build their success around the right business technology management and innovation to survive in this accelerated world. So we wonder, is the 4S paving a way to the next big thing, or has Apple already reached its innovating peak? Did the newly-appointed Apple CEO Tim Cook realize, that the iPhone 4S is not enough to satisfy the innovation-hungry consumers? Apple certainly committed an error by not introducing a repackaged iPhone 5 with more functions and updated appearances. Consumers may feel Apple is taking another shot at their pockets with this lackluster upgrade.

Article: Here