McDonald’s, hasn’t introduced enough variety to keep its customer base. On the 
other hand, Burger King has been luring business way from McDonald’s by offering a more family-friendly variety of food, which was part of McDonald’s culture.
After reading Eeanne Lee’s blog post on Burger King’s new “Satisfries”, I can reassure that Burger King has been surpassing in the game by introducing not only new menu items, but healthy choices at the same time. The new “Satisfries” have 30% less calories and 40% less fat. This fact satisfies some consumers’ needs by achieving the detail of being a company of fast food but also getting every time closer to being a health conscious company. By introducing the new “Satisfries”, Burger King will definitely gain more market share. This could even turn to be a way of dominating the fast food market niche as they are widening their target segment with the new “Satisfries” and without any doubt, their upcoming varieties. I agree with Eeanne, in the sense that Burger King should have the product permanently. Burger King should keep on implementing more health conscious strategies, which would ultimately make the company more profitable.