The blog I chose was Google’s Official Blog on Blogspot. I was drawn to this blog because Google doesn’t just use the blog to advertise their new products or features; it uses the blog to share stories about how Google is making a difference in the world – whether it be creating green energy in Iowa, honouring Veteran’s Day, having AMBER Alerts now available in Google Maps, or acknowledging teachers who make a difference with Google.
This blog is effective because it allows Google to advertise their new ideas and products, but also allows them to connect with the general public on a more emotional and personal level. It allows Google users to get a glimpse of Google as a normal blogger, not a huge internet search engine or company. Google’s Official Blog also has blog posts that attempt to help consumers, for example, their post “Get your Google back” gives instructions on how to get Google products that do not come with Windows 8. I personally loved reading the posts about the new products Google was coming out with as I’m always interested in the latest gadgets.
Google’s blog is quite simple and friendly to use. I feel that this blog allows the consumer to take a sneak peek into the world of Google. In doing so, it made me feel that Google wasn’t a large, scary company – instead I felt welcomed to learn more about their company culture.
Sources: Google Blog Image