stress stress stress

midterms, papers and projects oh my. It’s the season, and this season is never any fun. Having just recovered from strep throat myself, I feel like no matter what I do and how much time I spend doing it, I can just simply never ever do enough. All I need is some magical product or device to save me. I could spend my time reading websites like this one or even this one but that would mean spending even more of my valuable precious time. I could stop going out on the weekend nights, but even if I am stuck at home I end up watching tv shows like this (or even worse, this)

There are always just so many better options that sitting down and reading my economics text book. Like blog posts and updating my linkedin profile.

Here’s another little confession….

I love reading the New Yorker.

Weird for a commerce student? Kind of. But it’s been a dirty secret of mine since grade 12, when the great Mr. Kingstone (papa K) would read us such gems as “The Cursing Mummy” and having us analyze  fun little stories (those of you who may have ever picked up a New Yorker knows that the majority of the articles are over 3 pages long…)

However, one article was able to cross the boundary into the realm of business (partially because the article section was titled World of Business)

Famous Names, by John Colapinto talks about the power behind a name, and the process by which famous names were created, as told through a company called Lexicon. Ever wonder how the BlackBerry earned its moniker? Or how come all brands developed in the 50’s ended in ‘O’ aka Brillo and Brasso?

Names are powerful, and yet we highly underrate their importance. In Keli Gwyn’s Blog post Build a Brand Name, she reminisces about how her most powerful self-marketing tool is her own name.

Was Juliet (of Romeo fame) right….

“What’s in a name? That which we call a rose
By any other name would smell as sweet.”

…. or in this world where we are met with 3,000 advertisements a day, do we need Names to create calm out of the chaos?