Buy a pair, give a pair away

After learning about social entrepreneurship in class, I was amazed by Toms Shoes. I was surprised when I heard what they are doing. How could they give away full product?

In the article “Toms Shoe’s model is sell one pair, give a pair away”, it explains how young entrepreneur Blake Mycoskie, the CEO of Toms Shoes, started this model. He met some aid workers who were distributing shoes to people in need. They were giving out  old and ill-fitting shoes. Mycoskie had better idea of building business around the laid-back shoes.

After reading the article, I was touched by how shoes donations could make changes to people in need and realized the importance of social entrepreneurship. According to the article, one out of 13 kids in southern Ethiopia had this disease that can be prevented by wearing shoes. Blake Mycoskie also wants to expand his one-to-one business model to expand. “People need water and schoolbooks and housing. I want to come up with partnerships and products that allow our customers to buy what they need so other people can get what they need.” It is interesting how this simple one-to-one business model could help and change the community.

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